Reflective display device



Marh '14, 1933. w D MaccURT Er AL 1,901,661

REFLECTIVE DI SPLAY DEVI GE Filed April 2, 1951 2 Sheets-Shea?I l zaoTooo aalfmzanq T| March 14, 1933. w* D MacCoURT Er AL 1,901,661

REFLECTIVE DISPLAY DEVICE Filed April 2, 1931 2 Sheets-Sheet 2 @www Patented Mar. 14, 1933 Vreitera WIN'rHRoeD. MCCOR'LCM WALSH, AND .FRANK IilfmisMnssEN, for 'JIIIcuieo-,al4

ILLINoIs, :AssIeNoRs To, MAGrLL-VWEINSHEIMER COMPANY, or CHICAGO,

A CORPORATION 0F ILLINOIS ILLINOIS,l i

REFLECTIVE DISPLAY DEVICE vApplication. filed7 April 2,y

Our invention: relates to animprovement display devices land has for one Aobject the provision of a display device which may for A eye of the observer. Another object of our r 10"' invention is tovprovide a thirdV dimensional effect or in other words to obtain the' effect p of perspective.. For example an. article or representation. intendedto bey seen as appearming to= be at some distance back: of the fore- 5 `ground may `be indicated on' the `back face y of the display member,y so that when reflect tively seen by thei observertherear element or article Vor representation` seems more re-v.;V 4mote from the eye than the frontarticle andV 2* thussan eii'ect approximating'perspective may be obtained.. lOther objzectswill' appear from;

time tof'time inthe course of'thejspeciieatiqnf and claims. i n

We illustrate our "invention moreor less 25' diagrammaticallyI in the accompanying drawings,wherein' 1 A Figure .l isa rontielevation; Figure 2'is a-vertical section;

Figure 3 is a Vsectional igure 4 is a. geen@ on the' im@A 444er Figure-2f;`

yFigure 51s an elevation of a variantform' ,of the device; l

Figure 6 1s averticalsectionthroughthe' variant form; and A Figure 7 illustrates -a mod-lfiedform 1ny which the,` display velement is provided V-with an. opening, through which the relectionmay be seen.

YLike parts foil, metallic paint or similar reflecting substances, buty we wish it to be understood that are indicated by llike symbols throughoutthe specification and'drawings z 'Referring first'to the formA of: Figures 1 to f 4,' A generally indicates' 'a Shack'. or base .meml ber, the forward ac'e of which is reflective, asZ a shownA at A1 in Figure 1.@ We' may' employj; oreXa'm-ple amirror, or'. a' card ofi board,` ber orthe lli'ke'w-hich isfaced withmetal- 193i. serraiNo. 527,274'. ,l n

we may employ any suitablelmaterial orma'ke y the rear member reflective. by any editable' means.A .rp t :Positioned forwardly -ot'the' reectivei member-Ais the display element proper, gen-55 erally indicated as B inFigures lt'o tE-Thief.: member Binay be provided on itslforward face B14 with-any v'desired showing, 'ijllustraslf' tions, figures, descriptive matter, symbols, ori? f the like, which are 4directly visible tothe eye 1603 ofthe observer.' The rearffaceof the Vm'eIn-L'!V berfB,'as shown'cat BlinFigue-lmay be# f a providedwithdiiiering illustrative i'nateriafl'! This differing Ymater-ia'lf may bereflected, asf

shown atB3 in 'Figure 1,'uponv the' reflective'l vs:iriiace A1 vof the member A,such reflection being visible either through an `aperture in Y the memberB or around itsedges. Thus, thel observer, whenhe looksatbthedevice, seesff both the Tdirectly. visible`v forward* impression ,170

B1 and the rei'lectivelyvisible reary impression B2. rAs a'practicalfexample offour inventionIVA we illustratejinFigiiresl and L.taorward memberB which iscut anoutlinefhavilng" reference to',l 'or` helping .complete a'v pictorialf 75' .i

representation. The` pictorial-irepresentation; front and rear, dierssomewhat. Ferreri- N- ample the childfshown on'the fron-t1irnpresi l on the line 3-'3 of sion B1 is shown as smiling, whilev'the childA shown on the rear impression-B2 is'indicated SQ taking theI particular medicine, food, bever-v fr age, or other products, whichmay happen to S5 be advertised. This :isof' course merelyfan v illustration ot thek invention' and thefforwa-rd member B need ,not of'v necessity be Acut.. into the outline of the'picturea,v4

',-The member Bmay I be positioned for-ward`lv $79071! C1 glued to the rear face vof the member Bgthe' two being connected by' hinged linlrmembers C2;- Iftheconnected' device: isA formed [of cardboard or iberl the hingedeffect'may be-l l obtained by merely Abending ory scoringor creasing the fiber at the corners 1G31v n Thecon-"l necting memberso formedmay be positionedr 10 `at the bottoms of the members A and B, so

that it can perform the double function of a connection and spacing means between them, and of a support for the article as a whole. If desired an additional rear bracket of any suitable form may be provided as in the form of the hinged members C4 hinged to the base C5 which may be secured to the rear of the member A. C6 indicate locking flaps Whereby the brackets soV formed may be held in position. l

Under some circumstances it may be desirable angularly to offset part or allof the rearmember, as shown in Figures 5 and 6. In those figures we indicate an inclined portion D with a reflective forward face D1 which may be set at such an4 angle as to place the reflective impression of the rear of the member B in suchl a. position as to be visible to the observer, over the top, under the bottom, or along either side of the member B.

In' Figure 7 is shown a modified form of the device in which the member which carries the image that is to lbe reflected is provided withan opening or perforation. By this means an observer .may see the reflected l image directly through the member. In this Advertising text or designs or any suitable matter is placed upon the front and back of the member F. Obviously of course it might be omitted from the front b'ut it will ordinarily be used onboth sides. The member F is lfastened to the reflective lmember by supporting and attaching parts F1 F1 and is provided with anl opening or perforation F2 through -which the observer may look directly at the reflective surface and consequently see the reflected image on the reflected surface asl indicated in Figure 7.

It will ybe realized that whereas we have described and lclaimed a practical and operative device, nevertheless many changesv may be made in size, shape, number, material a-nd disposition of parts without departing from the spirit of ourV invention. `We Wish our drawings,therefore, to be taken as in a broad sense illustrative or diagrammatic rather thanl as limiting us to our description and showing.l For example, any suitable maployed for supporting the two parts in spacedv terial maybe substituted for the fiber or card that is covered by the metal foil. l Any s'uitable spacingor supporting means may be emrelationship;

We claim: A Y

l. In a display device, a flat display mem? ber having illustrative material on the forward and rear faces'thereof, and a reflective member positioned to the rear of said display member and adapted to reflect, to the eye of an observer, the rear face of the display member, both the direct and the reflective' imagesl being simultaneously observable by the ob` server, and combined spacing and supporting means adapted to maintain the display member and the reflective member in spaced rela-V tionship, and additional means for maintaining the reflectivemember in upright position.

2. In a display device, la flat display member having illustrative`V materialv on the forward and yrear facesthereof, and a reflective member positioned to the rear of said display member and adapted to reflect, to the eye of an observer, the rear face of the display member, both the direct and the reflective imagesy being simultaneously` observable by the-'observer, said reflective .member including ab baseof fibrous material and a reflective Asurface of metal fo-il.

3. In a display device, a flat rdisplaymem-` ber 'having illustrative material on the forward and rear faces thereof, and a reflective member positioned to the rear ofsaid display Y member and adapted toreflect,to the eye lof an observer, the rear face of thedisplay mem? ber, both the direct and the reflective images being simultaneously observable bythe observer, the reflective member havingr a per-I `tion positioned out of parallelism Lwith the plane of thek display memberv and extending above the top of 'saidy display member. Y

4. In a display device, a flat display member of fibrous material having illustrative matter on both the forward and the rear faces thereof, a back member of fibrous material positioned to the rear thereof Vand being provided with a reflective surface adapted to reflect, to the eye of an observer, the rear face of the Vdisplay member, both direct and reflective images being observable simulta-f neously by the observer, connected spacing` means hingedly secured to and extending'between the display member and back forhorizontal swinging movement, adapted to maintain the display member andthe fiat back predetermined position with their lower Y edges in parallelism and spaced apart, said-A matter on both the forward and the rear faces thereof, a back member of fibrous `material positioned to the rear thereof and being `pro-V vided with a reflective surface adaptedto reflect, to the eye of an observer, thevrear Vface of the display member, both direct and reflective images being observable simultaneouslyl by the observer, connected spacing means secured to and extending between the dispay member and back .g adapted to maintain the display member and the Hat back in predetermined position with their lower edges in parallelism and spaced apart, said lower edges being adapted to engage any suitable plane surface upon which the device is positioned and to support the device in upright position, and additional means for maintaining the device in upright position, including an easel member secured to the rear or" the back member.

6. In a display device, a display member having illustrative material on the rear face y thereof and being provided with an opening of appreciable size therethrough, and a relecting member positioned to the rear of said display device and adapted to reflect to the eye of an observer the rear face of the display member7 both the direct and reective images being simultaneously observable by the observer and portions of the reflected image being observable through the opening in the display member.

Signed at Chicago, in the county of Cook and State of Illinois, this 28th day of March,

WTNTHROPl D. MACCOURT. TOM F. WALSH. FRANK H. RASMUSSEN. 

